The Media Cell is the storytelling and narrative-building wing of IJT, responsible for managing the organisation's presence on modern communication platforms. It oversees content creation for social media networks such as Facebook, Instagram, Twitter, TikTok, and YouTube. Its work ranges from producing reels, documentaries, podcasts, and interviews to running campaigns that highlight student issues, educational reforms, and Islamic values. The Media Cell also ensures that IJT's digital presence remains relevant and engaging by following trends and optimising content with keywords and hashtags. Targets such as publishing 1,000 annual Instagram posts or launching consistent Twitter trends are part of its measurable outcomes. By shaping positive narratives, countering negative propaganda, and presenting Islamic thought in a modern, accessible way, the Media Cell plays a vital role in expanding Jamiat's reach.